COBA
Live in production · 18 daysAE · Abu Dhabi · Community & Hospitality
A creative community hub opening on the first floor of Nation Towers Mall, Al Bateen, Abu Dhabi. We built the brand system and the bilingual website end to end — English and Russian, the week’s programme, the rooms and what they cost, the founders’ story — and then the layer most studios hand off: the Instagram launch campaign, the story-highlight set, and the three-minute loop that plays on the screen inside the mall.
REGION
Abu Dhabi, UAE
STACK
Next.js · TypeScript · Vercel
STATUS
Live in production
LIVE URL
cobauae.com
Real screens, not mockups
What the system does
Bilingual by construction
Every page ships in English and Russian off one content layer, with Arabic running through the brand furniture rather than bolted on as a third translation.
The week, not a brochure
The programme is modelled as what actually happens — mornings, afternoons, evenings, weekends — so a parent can find their slot instead of reading a services list.
Brand system applied
The crossbar-less COBA wordmark, the owl mark and the plaster-and-olive palette carried from the brand book into the site, the social set and the in-mall screen.
Launch campaign
A scroll-through carousel in both languages, a story set carrying the link, eight highlight covers, and a three-minute silent loop for the mall screen.
Stack
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
Where it stands
- Scope
- Brand system, bilingual website, Instagram launch set, in-mall screen loop
- Languages
- English and Russian, with Arabic brand furniture throughout
- Status
- Live at cobauae.com ahead of the doors opening
Need a system like COBA?
Tell us what you are trying to ship. The engineer who built this one answers.