codegang0077@gmail.com

Rerise

Live in production

US · Ladera Ranch · Health & Longevity / DTC

Rerise sells Core100, a 13-active mitochondrial health protocol, as a 90-day commitment — a harder sell than a typical impulse-buy supplement, to an audience of health-conscious 40–65 year-olds who expect evidence over hype. We built the site around that problem: a "Root Cause" section reframes fatigue, brain fog and slow recovery as one underlying mechanism — mitochondrial dysfunction and NAD+ depletion — before any product appears. Every active ingredient carries its own cited trial statistic instead of a blanket "clinically proven" claim. And an interactive Day 1–4 → Day 30 → Day 60 → Day 90 timeline sets expectations for gradual, cumulative results up front, so buyers don't churn early on a long-commitment purchase. A separate Practitioners track runs alongside the consumer funnel, with Shopify and Klaviyo handling checkout and the lifecycle emails that reinforce the same 90-day timeline after purchase.

MODEL

DTC · 90-day subscription protocol

STACK

Shopify · Klaviyo

STATUS

Live in production

LIVE URL

rerisehealth.com

Real screens, not mockups

Homepage — "Upgrade your cellular energy system with Core100"
Homepage — "Upgrade your cellular energy system with Core100"
The Root Cause — reframing fatigue and brain fog as mitochondrial dysfunction, before the product pitch
The Root Cause — reframing fatigue and brain fog as mitochondrial dysfunction, before the product pitch
Ingredient-level evidence — NAD+/NADH up 38% vs 14% on placebo in a 60-day trial
Ingredient-level evidence — NAD+/NADH up 38% vs 14% on placebo in a 60-day trial

What the system does

Root-cause narrative

Reframes fatigue, brain fog and slow recovery as symptoms of one mechanism — mitochondrial dysfunction — so visitors get a diagnosis before a pitch.

Ingredient-level evidence

Every active ingredient ships with its own cited trial data — a 38% NAD+/NADH increase vs 14% on placebo, for example — replacing generic "clinically proven" claims with falsifiable numbers.

90-day milestone timeline

An interactive Day 1–4 → Day 30 → Day 60 → Day 90 timeline sets expectations for cumulative results up front, reducing early drop-off on a long-commitment purchase.

Consumer + practitioner tracks

A dedicated Practitioners section runs alongside the consumer funnel, so the same protocol sells direct and gets referred through clinicians.

Stack

  • Shopify
  • Klaviyo

Where it stands

Problem
Justify a premium 90-day protocol to a skeptical, science-literate 40–65 audience
Approach
Root-cause education, cited per-ingredient trial data, and a milestone timeline in place of hype-driven DTC copy
Status
Live storefront, consumer and practitioner channels running side by side

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