GoHighLevel Chatbot & Automation
Live in productionUS · Dallas · AI Automation / CRM
Designed and implemented a multi-channel chatbot and automation system to capture, qualify, and nurture leads across SMS, email, web chat, and social platforms. Built intelligent conversation flows that respond instantly to inquiries, collect lead data, book appointments, and trigger follow-up sequences automatically inside GoHighLevel. Integrated the chatbot logic with CRM pipelines, tagging, and workflows so messaging stays consistent and handoff between channels is seamless — deployed across a 4-location setup with dedicated triggers per channel (SMS, WhatsApp, Facebook, Instagram).
MY ROLE
AI Automation Architect
STACK
GoHighLevel · Chatbot · Meta API
STATUS
Live in production
PUBLISHED
Jul 19, 2026
Real screens, not mockups



What the system does
Multi-channel lead capture
Dedicated triggers for SMS, WhatsApp, Facebook and Instagram replies, each routed into its own conversation flow.
Conversation AI qualification
Intelligent conversation flows that respond instantly, collect lead data, and qualify inquiries before handoff.
Automated booking & follow-up
Conversation flows that book appointments and trigger follow-up sequences automatically, with no manual intervention.
CRM-integrated handoff
Chatbot logic tied into CRM pipelines, tagging, and workflows, so messaging stays consistent and handoff between channels is seamless.
Stack
- GoHighLevel
- Chatbot
- Meta API
- CRM Automation
Where it stands
- Role
- AI Automation Architect
- Scale
- 829 contacts enrolled across a 4-location chatbot setup
- Status
- Published and live in production
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