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GoHighLevel Chatbot & Automation

Live in production

US · Dallas · AI Automation / CRM

Designed and implemented a multi-channel chatbot and automation system to capture, qualify, and nurture leads across SMS, email, web chat, and social platforms. Built intelligent conversation flows that respond instantly to inquiries, collect lead data, book appointments, and trigger follow-up sequences automatically inside GoHighLevel. Integrated the chatbot logic with CRM pipelines, tagging, and workflows so messaging stays consistent and handoff between channels is seamless — deployed across a 4-location setup with dedicated triggers per channel (SMS, WhatsApp, Facebook, Instagram).

MY ROLE

AI Automation Architect

STACK

GoHighLevel · Chatbot · Meta API

STATUS

Live in production

PUBLISHED

Jul 19, 2026

Real screens, not mockups

Full workflow — SMS, WhatsApp, Facebook and Instagram triggers branching into per-location Conversation AI logic
Full workflow — SMS, WhatsApp, Facebook and Instagram triggers branching into per-location Conversation AI logic
Trigger and condition logic — routing each channel's reply into its own Conversation AI branch
Trigger and condition logic — routing each channel's reply into its own Conversation AI branch
Published workflow — 829 contacts enrolled across the 4-location chatbot setup
Published workflow — 829 contacts enrolled across the 4-location chatbot setup

What the system does

Multi-channel lead capture

Dedicated triggers for SMS, WhatsApp, Facebook and Instagram replies, each routed into its own conversation flow.

Conversation AI qualification

Intelligent conversation flows that respond instantly, collect lead data, and qualify inquiries before handoff.

Automated booking & follow-up

Conversation flows that book appointments and trigger follow-up sequences automatically, with no manual intervention.

CRM-integrated handoff

Chatbot logic tied into CRM pipelines, tagging, and workflows, so messaging stays consistent and handoff between channels is seamless.

Stack

  • GoHighLevel
  • Chatbot
  • Meta API
  • CRM Automation

Where it stands

Role
AI Automation Architect
Scale
829 contacts enrolled across a 4-location chatbot setup
Status
Published and live in production

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